Merchant Cash Advance Demand

Many merchant cash advance providers are indicating there is less demand for the product the last few months compared to this time period last year and the year before. There are several factors that can be responsible for this including many merchant cash advance providers were funding deals in the past that they would not fund today (and paid a very hefty price for doing so, namely going out of business). I think one of the key reasons which I have pointed out in the past is there also has to be an increase in business owner confidence for there to be an increase in demand for the merchant cash advance product.

The NY Times had an interesting article yesterday, entitled Businesses Reduced Inventories in December which further validates my theory, that if business owners don't have confidence in the economy, they are going to market / advertise less, hire less and stock lower inventories.

The article indicates, "The weakness in inventory rebuilding in December was an indication that businesses, still struggling to emerge from the deepest recession in decades, are not yet confident enough in rising sales to begin rebuilding stockpiles on a sustained basis."

As the CEO of, AmeriMerchant, one of the oldest and largest merchant cash advance providers in the space, I can tell you that a very common reason why merchants turn to alternative financing such as the merchant cash advance product is to stock up on inventory.

SBA Loan Article Indicates More Opportunity For Alternative Financing Such As The Merchant Cash Advance Product

According to a recent article on CNNMoney.com, titled A grim year for small business lending, "The SBA Loan volume plunged 36% in 2009 as banks slammed their vaults shut to small businesses."

This is yet another example of how an alternative financing program such as a merchant cash advance is starting to be looked at by business owners who in the past utilized traditional loan products such as a SBA loan or a small business unsecured line of credit from their bank.

As the media is reporting time and time again, small businesses can not get access to the necessary capital they need to drive their business. This will lead to an increased opportunity for those in the merchant cash advance industry as we are starting to see an increase in applicants who in the past utilized their local bank as their source of capital.

Furthermore, the lack of traditional loan products readily available in the marketplace can be a tragic situation for many small businesses if they can not get access to capital for the upcoming holiday season - which can amount to 50% - 75% of many retailer's annual sales.

It will be interesting to see the demand levels in the coming weeks for the merchant cash advance product as retailers looking to borrow from their banks are being shut out.

Can Merchant Cash Advance Demand Be On The Rise As Small Business Confidence Rises For Second Consecutive Month In Spite of Cash Flow Concerns?

The nature of the merchant cash advance product requires business owners to have a positive need for this alternative financing product. What consititues a "positive need"? Typically functions associated with "expanding" such as opening up a new business / new location, buying additional inventory, advertising / marketing, renovating, etc. which obviously does not occur as frequently in a down economy. The merchant cash advance industry has seen a decrease in demand for the product since early 2009 which I attribute to a lack of small business owner confidence.

One positive sign that may show this trend flattening out or even reversing slightly is that economic confidence among small business owners rose for the second consecutive month, although concerns about being able to pay their bills jumped significantly in July as measured by the latest Discover® Small Business WatchSM. The index rose to 82.1, up from 80.9 in June.

One part of the report that I found very interesting was:

"Those who are borrowing aren't using traditional sources. When asked if they have applied for new credit cards, lines of credit or loans, 82 percent said they had not, while 17 percent said they had and 2 percent weren’t sure. Of those who did apply for loans or credit, 44 percent said their applications were approved, 31 percent were rejected, 7 percent were pending and 18 percent weren't sure."

While I don't think 82% of the people utilized a merchant cash advance when indicating they weren't using "traditional sources" - it reiterates the need for alternative financing solutions such as the merchant cash advance.

It will be interesting to see what happens if small business confidence continues to rise. My theory is there will be a direct correlation to business owners looking to "expand" again and thus seeking alternative financing options such as a merchant cash advance as traditional business loan products are still very challenging for business owners to obtain.